ManagementMeasure What MattersJohn Doerr
Editorial guide•English edition
Measure What Matters
An introduction to OKRs as a system for pairing ambitious objectives with a small set of measurable key results.
Why it matters
Teams drift when goals are inspiring but not testable, or measurable but disconnected from strategy.
02
Core ideas
What is worth remembering after you close the page
01
Objectives give direction
A good objective is qualitative, memorable and connected to strategy.
02
Key results test progress
They measure outcomes or meaningful evidence rather than task completion alone.
03
Transparency aligns work
Visible goals make dependencies and conflicts easier to notice.
03
Turn it into action
Three things to test today
- 1
Rewrite one goal as an outcome instead of an activity.
- 2
Limit it to three measurable key results.
- 3
Review the OKR mid-cycle and change tactics without silently changing the target.
This guide explains the book's ideas in independent wording and does not reproduce the original structure or text. Read the original for the full argument, examples and context.
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